The Nutrition Industry and Physicians
Consumer products in a clinical setting: Historically the marketing of nutritional supplements has not been regulated by the FDA. As a result, unscrupulous and over the top marketing campaigns have been making unsubstantiated claims for years – making the entire industry suspect in the eyes of professionals. Yet at the same time, the scientific literature produces good data supporting positive clinical outcomes. The result is a patient population that hears bits and pieces of the truth – just enough to entice them to purchase a nutritional supplement in the hope that they will see the same benefit. Health Care Professionals are left to deal with patients taking these supplements or asking questions about the use of supplements.
Our Solution:
NeuroEffex was created to provide physicians with clinically relevant products, made to the highest quality standards that can be trusted to represent the best of scientific thinking. Our products are created under the guidance of our medical and scientific advisors and are updated frequently; depending upon what science and research dictate. We do not mass market these products - all products are sold directly from the company’s secure distribution center to the patient. We do not sell through physician offices, retail establishments, internet retailers, radio or print ads. We depend upon physician referrals and word of mouth.